Expanding a women’s resortwear brand’s audience by 766%.

How Strategic Social Media Growth Elevated a Women’s Resortwear Brand.

SERVICES

Organic Social Media Management

Klaviyo Email Marketing Management

Copywriting

Content Direction

Paid Media Management

OVERVIEW

Bella Tu is a women’s resortwear brand inspired by effortless elegance and global craftsmanship. Known for its vibrant prints, hand-embellished details, and breezy silhouettes, Bella Tu offers elevated designs perfect for vacations, beachside getaways, or warm-weather wardrobes. Each collection embodies a celebration of artistry and travel, resonating with women who value both comfort and sophistication.

THE CHALLENGE

Bella Tu had a strong foundation in its niche market but sought to scale its digital presence and connect with a broader audience. With untapped potential on social media, the goal was to dramatically expand their reach, foster deeper engagement, and build a loyal online community while maintaining the brand’s premium aesthetic and ethos.