Launching Sissy Light’s Paid Social Program

How strategic advertising drove a 50% increase in customer acquisition.

SERVICES

Content Direction

Copywriting

Campaign Management

Custom Reporting

OVERVIEW

Founded in 2019 and based in Texas, Sissy Light is a handmade sunhat company with a purpose: to bring cool, laid-back glamour to days spent in the sun. With a nod to mod shapes, clean lines, and natural hues, Sissy Light creates sunhats that blend timeless style with functionality.

THE CHALLENGE

Although Sissy Light had cultivated a loyal customer base since its founding, the brand sought to scale its reach and attract new audiences. With minimal experience in paid social advertising, there was untapped potential to grow visibility, drive traffic, and expand the customer base. The challenge was to design and launch a high-performing paid social program that would deliver measurable growth while maintaining the brand’s premium aesthetic and messaging.